工作职责:

Develop and implement creative and measurable social media campaigns, with user engagement and experience in mind
•Develop and execute social media strategies for acquisition, content, promotion, engagement, and conversion; set clear objectives, report on results, and make recommendations for improvement
•Generate, edit, publish, curate, and share daily content (original text, images, video, graphics) that builds relationships with community members and results in meaningful engagements
•Manage and optimize paid media on Facebook and Twitter and generate insightful reports including opportunities for optimization
•Increase brand awareness and grow our communities with a mix of organic and paid activities
•Track and continually improve/optimize social activities
•Monitor trends in social media channels, tools, and metrics and appropriately apply that knowledge to increase the effectiveness of the program
•Escalate and resolve issues that could have positive or negative PR/legal impact
•Attend and represent the brand at various marketing functions
•Be prepared to mentor and develop a growing social media team

任职资格：

•Minimum 1 years of experience in social media management and marketing; developing integrated social/digital marketing plans and managing budgets, preferably in retail
•Experience managing social communities on platforms including Facebook, Twitter, G+, Instagram, Yelp, Pinterest, and LinkedIn
•Solid knowledge of executing paid media strategies on social platforms including Facebook, Twitter, LinkedIn
•Strong writing skills
•Solid knowledge of digital and social tools, such as Google Analytics, Facebook Insights, YouTube and Twitter analytics etc. 
•Adobe creative suite skills (Adobe Premier skills a plus)
•Video production skills a plus