ODK Media, Inc. is an online streaming media service provider. Our platform, OnDemandKorea.com and OnDemandChina.com, is a leading destination for Asian entertainment. We create amazing experiences that celebrate the best of Asian entertainment, technology and culture and we are looking to expand beyond.
We are located in the heart of Downtown Fullerton within walking distance of various cafes, coffee shops, restaurants, bars, clothing stores, vintage shops and fitness centers, many of which offer discounts to local employees.
We are looking for creative and diverse individuals who are passionate about redefining content through innovation, unconventional thinking, and embracing fun! Find an opening below that’s right for you so you can come play at ODK!
Marketing Specialist - New Media
Role
Marketing Specialist is responsible for leading our marketing in campaign development, partnership growth, effectively maximizing, and etc.
Responsibility
1.Develop and implement marketing plans and programs that enhance the marketing platform including but not limited to media, promotions, print, partnerships, and customer experience programs
2.Responsible to develop and execute paid marketing strategy
3.Develop, launch, and analyze social media strategies and campaigns from inception through post-launch/sustain
4.Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
5.Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
6.Oversee Marketing Profit and Loss includes managing budgets and utilizing cost-effective analysis to allocate resources and maximize ROI
7.Manage relationship with marketing vendor partners, negotiate rates, and develop a successful new partnership
8.Improve ROI by developing media campaign strategies to increase brand awareness, lead generation, and retention
9.Provide strategic insight into optimizing the effectiveness of our marketing strategy
10.Collaborate with internal team members to identify support needs and program development
11.Ensure marketing strategy is effectively supporting Company needs and objectives
12.Follow the latest trend of Chinese contents
Requirement
1.Bachelor’s degree in the relevant subject
2.4 years of related experience
3.Passion in Chinese contents
4.Ability to analyze and present content and social performance
5.Experience working in a fast-paced environment (start-up experience a plus)
6.Proven experience in marketing field
7.Experience with Google Analytics and AdWords also top social channels
8.Open/direct verbal, written, and listening communication skills
9.Bi-lingual in English and Chinese is a must
10.Ability to work exceptionally well in a team environment
11.Highly adaptive and proactive
12.Excellent project & marketing management skills
市场专员负责市场推广，合作发展, 优化ODC的市场营销策略。
职责：
1.负责计划和执行市场营销活动，加强营销平台，包括但不限于线上媒体，促销活动，印刷品，合作伙伴和客户体验
2.发展和执行付费推广战略
3.制定，发布，分析社交媒体策略，监控并评估发布后的效果及维护工作
4.负责所有中文视频内容的营销活动，推动网站流量，用户参与度，提高转化率等
5.监控市场营收和损失，包括管理预算和利用成本效益分析来分配资源并最大化投资回报率
6.内容编辑需了解基本SEO原理，内容分类和结构，内容开发，分发和评估
7.管理与营销供应商的合作伙伴关系，谈判费率并发展达成新合作伙伴
8.通过制定媒体宣传战略来提高投资回报率，提高品牌知名度，潜在客户群和留存率
9.提供战略性的见解优化公司营销策略的效果
10.与公司内部团队成员协作确定支持需求和项目进展
11.确保营销策略有效支持公司的需求和目标
12.熟悉最新中文视频内容趋势
要求：
1.相关专业本科或以上
2.在市场营销领域有4年或以上相关工作经验
3.热爱中文视频内容
4.良好的分析和表达能力
5.有在快节奏的环境中工作的经验 （创业公司经验者优先）
6.有Google Analytics，AdWords和主流媒体经验